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Using White Papers for Marketing
A white paper is a technical document that argues for a specific position or way to solve a problem. It is a business tool that demonstrates the expertise of the writer.
Wikipedia as a Marketing Tool
Wikipedia may be able to get the word out about a company, but its users are only interested in dispassionate, third-party information which educates.
Is Wikipedia a Reliable Research Tool?
The debate over Wikipedia's accuracy continues, pitting learned academics against 21st-century students who desire to get answers fast.
How to Get Exposure for a New Wikipedia Article
The "Did You Know?" section of Wikipedia's main page highlights information from the encyclopedia's newest articles. Here's what it takes to make the grade.
When an Article is Deleted from Wikipedia
The allure of Wikipedia's ease of editing often leaves new editors with all their work deleted because it violated some policy or other. Here are options to consider.
How to Write Online Reviews
Tough economic times cause people to do more research before making purchase decisions. Helpful online product reviews state their case quickly and completely.
Writing Reviews Online
"Get paid for your opinion!" many websites blare, promising big rewards for well-written reviews. However, the actual pay structures are often shrouded in mystery.
Citing Sources in a Business Plan
In a tight credit market, lenders and investors want to see verifiable information in a business plan's analysis. When seeking financing or investors, show the facts!
How to Review a Business Book
Business owners need to read in order to stay on top of current trends. Good book reviews help busy professionals choose which books to read, and which to avoid.
Business Plan Executive Summary
Executive summaries often get short shrift in the business planning process, but they determine whether or not the business plan is ever even read by its target audience.